![]() Do Competitor ResearchĪfter deciding what you want to write about, do some initial research to understand who the other key players are in your space. You can certainly talk about more than one subject, but make sure your main focus is consistent and specific enough to draw readers in and encourage them to keep reading your work. Define Your Topic or Nicheįinding a niche can be tough or feel limiting, but will help you build stronger credibility in the long term. If you’re ready to start a blog but don’t know where to start, these steps will set you up for success, regardless of your ultimate goals. While it’s true that blogging can be used to earn an income, it’s not something that will help you “get rich quick.” You need to build an audience that wants to purchase items from you before you can start earning any money. Blogging is not necessarily easy, but that doesn’t mean it’s not enjoyable or rewarding. But in reality, unless you have a staff or have outsourced the marketing or webmaster aspects of running a blog, you’ll be spending time on more than just writing.ĭepending on your niche or goals, you also might need to spend considerable time researching your topic or creating complementary assets such as photos or videos. Blogging Is Easyīlogging may seem easy in theory: write words, press post, done. In fact, many now-famous bloggers, including Joy Cho, Carly Riordan and Blair Eadie, were not famous until after they started blogging. You don’t need to be a celebrity or existing social media personality to start a blog. You Need To Have an Existing Following To Start a Blog Blogs are editable, so if you find you’re not satisfied with something after it’s gone live, you can always go back and change it. You should publish blog articles that you’re proud of, but don’t let the fear of your content not being “good” enough or “perfect” enough hold you back. Building a profitable blog nowadays may take more effort and initial investment than it would have if you started earlier but that shouldn’t necessarily dissuade you from starting one. It is more saturated now than it was a decade ago, but that doesn’t mean you can’t create a successful one. Blogging Is a Dying Mediumīlogging is not dead or dying. Even if you decide to pay for a custom website, domain name or photography, these costs are relatively nominal compared to the amount of money you can potentially generate from your content. ![]() You can start a blog for free, as long as you have an internet connection. Here are the most common misconceptions people hold about starting a blog: Blogging Is Expensive ![]() Anyone can blog, no matter their experience. You don’t need to be famous to start a profitable blog. According to Indeed, bloggers bring in an average annual income of $37,073. To Bring In Sales or an Incomeīlogging can be used to bring in sales-whether that’s for your existing business or an entirely new one. Your blog content can demonstrate how knowledgeable or experienced you are on certain subjects. To Build Your Brand and CredibilityĬreating a blog can help you build your brand and establish you as a credible expert in your niche or industry. If you want to build skills in those areas, starting your own blog will allow you to gain valuable experience. Bloggers are often their own webmasters and social media marketers in addition to content writers. Similarly, running a blog takes a lot of work behind the scenes. If you’re looking to brush up on your writing skills, writing daily or weekly for a blog could be beneficial. To Get Better at Writing and Digital Marketingīlogging is a craft. The blogging community is highly active on sites such as Facebook, Instagram and Reddit. Blogging opens doors to meet people that you otherwise may not have come into contact with. To Connect With Peopleīlogging is an excellent way to connect with others, whether they be other bloggers, content creators or your intended audience. A blog is a platform through which you can share your thoughts with others, have discussions and build genuine connections while doing so. No one else is you-which means you have thoughts and experiences that are uniquely your own. If you’re looking for a relatively low-cost way to express yourself, blogging is a great option. To Have a Creative Outletīlogging encompasses writing, editing, and to some extent, design. You may want to create a blog to have a space or a way to save your thoughts and photos in one centralized place. The word “blog” is actually a shortened form of “weblog,” a relic from its origins as a way to document what was happening. You could be looking to start a blog to try a fun hobby, generate some side income, build a community or for any of the following reasons: 1. There are several reasons to start a blog.
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